Searching

for Syria


Using UNHCR and Google data, we communicated the scale and tragedy of the Syrian Refugee Crisis in a way the conventional media has yet to manage; one ordinary people can actually understand. Take a look here: https://searchingforsyria.org

Full case study here.


Client: United Nations High Council for Refugees (UNHCR), Google Brand Studio.

Press and TV Coverage, +8k articles including:

Le Monde, Der Spiegel, The Brussels Times, The World Economic Forum,
Mashable, France24, CNET, La Vanguardia, The Verge, Fast Company,
The Drum.

Awards: D&AD WOOD PENCIL, LOVIES x2 GOLD x1 PEOPLE'S CHOICE,
SHORTY AWARDS FINALIST, FWA SOTD, Awwwards SOTD.

Stats: In its first few days, visitors to Searching for Syria spent a collective 10 years interacting with its content and donated US$162,210.

Role: Creative Leads/ Art Direction/ Copywriting/ Design Direction/
Strategy/ Research.

©2017 Demianyk Lobb


Client: United Nations High Council for Refugees (UNHCR), Google Brand Studio.

Press and TV Coverage, +8k articles including:

Le Monde, Der Spiegel, The Brussels Times, The World Economic Forum, Mashable, France24, CNET,
La Vanguardia, The Verge, Fast Company, The Drum.

Awards: D&AD WOOD PENCIL, LOVIES x2 GOLD x1 PEOPLE'S CHOICE, SHORTY AWARD FINALIST, FWA SOTD, Awwwards SOTD.

Stats: In its first few days, visitors to Searching for Syria spent a collective 10 years interacting with its content
and donated US$162,210.

Role: Creative Leads/ Art Direction/ Copywriting/ Design Direction/ Strategy/ Research.